PRIVACY POLICY

Effective Date: August 22, 2026

Mama Makes Magic (“Mama Makes Magic,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, and share information when you visit mamamakesmagic.com, communicate with us, create an account, submit an order, upload media, or otherwise use our services.

1. INFORMATION WE COLLECT

Information You Provide

We may collect information that you voluntarily provide, including:

• Your name, email address, telephone number, billing address, and shipping address.
• Account registration and login information.
• Order details, product selections, personalization responses, trip information, and customer-service communications.
• Photographs, videos, audio, captions, names, dates, stories, and other files or information you submit for the creation of personalized memory products.
• Reviews, testimonials, survey responses, and other information you choose to provide.
• Marketing preferences and cookie-consent choices.

Payment Information

Payments are processed through Wix and its supported payment-processing providers. We generally do not receive or store your complete payment-card number. Payment providers may collect and process payment information according to their own privacy policies.

Information Collected Automatically

When you visit our website, Wix and authorized service providers may automatically collect technical and usage information, including:

• Internet Protocol address.
• Browser, device, and operating-system information.
• Pages viewed, buttons clicked, products viewed, items added to a cart, purchases, referring pages, and visit dates and times.
• Cookies, advertising identifiers, and similar technologies.
• Approximate location derived from an IP address.
• Information concerning how you found and interacted with our website.

Nonessential analytics and marketing technologies are controlled through our cookie-consent banner and are not activated until the appropriate consent is provided.

1. HOW WE USE INFORMATION

We may use the information we collect to:

• Process, create, customize, print, fulfill, ship, and support your order.
• Communicate with you about your order, uploaded media, requested revisions, payments, shipping, or customer-service matters.
• Provide account features and maintain customer records.
• Create personalized memory books and related digital or physical products.
• Maintain, secure, troubleshoot, and improve our website and services.
• Prevent fraud, misuse, unauthorized access, and other harmful activity.
• Analyze website performance and customer interactions when permitted by your consent choices.
• Measure advertising performance and deliver or improve advertising when permitted by your consent choices.
• Send promotional communications when you have requested or consented to receive them.
• Comply with legal obligations, resolve disputes, and enforce our agreements.

1. CUSTOMER PHOTOGRAPHS, VIDEOS, AND OTHER MEDIA

Customer-uploaded media may include personal or sensitive family content, including images or videos of children. We use this content to create and deliver the products and services you request, communicate with you about your project, provide revisions or support, and maintain necessary business records.

By submitting media, you represent that you are authorized to possess and submit it and to permit its use for fulfillment of your order. You should not submit content that you do not have the right or appropriate permission to use.

We do not publicly display or use customer-uploaded media in advertising, social-media posts, portfolios, or promotional materials without separate permission from the customer or another lawful basis.

We may share submitted media with service providers only when reasonably necessary to provide the requested service. These providers may include cloud-storage, automation, design, printing, fulfillment, and shipping providers.

1. COOKIES AND TRACKING TECHNOLOGIES

Our website uses essential cookies required for functions such as security, account login, shopping-cart operation, checkout, and website performance.

With your consent, the website may also use:

• Functional technologies that remember selected preferences.
• Analytics technologies that help us understand website use and performance.
• Marketing technologies that help us measure advertisements and customer interactions.

Our consent-management provider, Usercentrics for Wix, allows you to accept, deny, or customize nonessential technologies. You can change or withdraw your consent at any time by selecting the privacy fingerprint icon displayed on the website.

1. META PIXEL AND CONVERSIONS API

With appropriate marketing consent, we use the Meta Pixel and Meta Conversions API through Wix. These services may send information about website activity to Meta, including page views, product views, cart activity, purchases, and related technical or customer identifiers. We use this information to measure advertising performance, understand customer journeys, create or improve advertising audiences, and optimize advertising on Facebook and Instagram.

Meta processes this information according to its own terms and privacy policies. If you deny or withdraw Marketing consent through our cookie banner, the browser-based Meta Pixel is prevented from collecting marketing activity through our website.

1. HOW WE SHARE INFORMATION

We may disclose information to service providers that help us operate our business, including:

• Wix, which provides website hosting, store, account, checkout, analytics, and marketing-integration services.
• Payment processors that process customer payments.
• Google Workspace and Google Drive, which may be used to receive, store, organize, or share customer files.
• Make and similar automation providers used to create folders, organize orders, and send customer upload links.
• Usercentrics, which manages cookie and tracking-consent preferences.
• Meta, when Marketing consent permits Meta Pixel and Conversions API activity.
• Printing and fulfillment providers, which may include Shutterfly, when necessary to create or deliver an order.
• Email, customer-service, security, fraud-prevention, accounting, professional-advisory, and shipping providers.

These providers may access information only as reasonably necessary to perform services for us and are subject to their own contractual and privacy obligations.

We may also disclose information when reasonably necessary to comply with law, respond to lawful legal requests, protect customers or the public, investigate fraud or security issues, enforce our rights, or complete a merger, sale, restructuring, or transfer of business assets.

1. SALE OR SHARING OF PERSONAL INFORMATION

We do not sell personal information in exchange for money.

Some privacy laws may define certain disclosures for targeted advertising or analytics as a “sale” or “sharing” of personal information. You may deny or withdraw Marketing consent through our cookie banner and privacy fingerprint icon. You may also contact us to submit a privacy request.

1. DATA RETENTION

We retain information for as long as reasonably necessary to fulfill orders, provide requested services, maintain business and transaction records, resolve disputes, prevent fraud, meet legal or accounting obligations, and enforce our agreements.

Customer media may remain within our order-management, cloud-storage, design, printing, or backup systems for the period reasonably necessary to complete and support the project. You may contact us to request deletion. We will evaluate the request subject to legal, contractual, technical, backup, fraud-prevention, and recordkeeping requirements.

1. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information. However, no website, transmission method, or storage system can be guaranteed to be completely secure. You should use care when transmitting sensitive information online and protect your account credentials.

1. CHILDREN’S PRIVACY

Our website and purchasing services are intended for adults and are not directed to children under 13. We do not knowingly request personal information directly from children under 13.

Customer-provided media may depict children as part of a family memory project. Such content must be submitted by an adult who has the authority or appropriate permission to provide it. If you believe a child has directly provided personal information without appropriate authorization, please contact us.

1. YOUR PRIVACY CHOICES AND RIGHTS

Depending on your location, you may have rights concerning your personal information, including the right to:

• Request access to information we maintain about you.
• Request correction or deletion of information.
• Request a copy of certain information.
• Object to or restrict certain processing.
• Withdraw consent where processing relies on consent.
• Opt out of promotional email communications.
• Deny or withdraw consent for nonessential analytics and marketing technologies.

To exercise a privacy right, contact us at jen@mamamakesmagic.com. We may need to verify your identity before completing a request. Certain information may be retained when permitted or required by law.

Promotional emails may also include an unsubscribe link. Transactional communications concerning an active order may continue even after you unsubscribe from promotional messages.

1. THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices. We encourage you to review their policies before submitting information.

1. INTERNATIONAL DATA PROCESSING

Our providers may process or store information in the United States or other countries. Privacy protections in those locations may differ from those in your place of residence. Where required, appropriate safeguards may be used for international transfers.

1. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our services, technology, providers, or legal obligations. The updated version will be posted on this page with a revised effective date. Your continued use of the website after an update is subject to the revised policy.

1. CONTACT US

For questions, concerns, or requests concerning this Privacy Policy or your personal information, contact:

Mama Makes Magic
Email: jen@mamamakesmagic.com
Website: https://www.mamamakesmagic.com